Most businesses you see on Google buy SUPER-EXPENSIVE ads.
To pay for them, those businesses must charge you more.
Google search ads (sponsored links) cost $3-$60 per click.
Yelp, Angi and Thumbtack ads cost $10-$100 per lead.
Rover and Tutor.com ads cost 31%-70% per booking.
Paybuyer ads cost 95%-99.5% less!
So, businesses here can charge you less.
Why cheap ads?
Big tech exploits us with overpriced ads.
Ads can and should be dirt cheap.
Examples of Google Ad Costs PER CLICK (source: Google Keyword Planner)
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